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PRIVACY POLICY

The Lucid Guide Privacy Policy

Last Updated: December 2025

 

The Lucid Guide is committed to safeguarding your privacy and protecting your Personal Data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Contact Us: Please contact us at privacypolicy@thelucidguide.com if you have any questions or problems regarding the use of your Personal Data.

 

Acknowledgement: By using this site or our services, you acknowledge the processing of your Personal Data

as described in this Privacy Policy.

 

1. PERSONAL INFORMATION WE COLLECT

 

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from thelucidguide.com (the “Site”).

 

A. Device Information

 

When you visit the Site, we automatically collect certain information about your device and browsing activity. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

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  • Cookies: Data files placed on your device, often including an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

  • Log files: Track actions occurring on the Site, collecting data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • Web beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.
     

B. Order Information
 

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, which we refer to as “Order Information.”
 

  • Order Information includes your name, billing address, shipping address, payment information (including credit card numbers, PayPal details), email address, and phone number.

When we talk about “Personal Information” in this Policy, we are talking both about Device Information and Order Information.
 

2. HOW AND WHY WE USE YOUR PERSONAL INFORMATION 


Under the UK General Data Protection Regulation (GDPR), we must have a lawful basis to process your Personal Information. We process your data for the following purposes:

A. Processing to Fulfill Contracts (Lawful Basis: Contract)
 

We use your Order Information (name, address, payment details, email, phone) to:
 

  • Fulfill and manage any orders placed through the Site (including processing your payment and arranging shipping).

  • Provide you with invoices, order confirmations, and communicate with you regarding your order status.

  • Provide and operate the services you have purchased (e.g., tuition sessions).

B. Processing for Legitimate Business Interests (Lawful Basis: Legitimate Interest)

We use your Personal Information where necessary for our legitimate interests, provided these interests do not override your fundamental rights:

  • Fraud and Risk Prevention: We use Order Information and Device Information (IP address) to screen orders for potential risk or fraud, protecting our business and our customers.

  • Site Improvement and Optimization: We use Device Information and aggregated data to understand how customers browse and interact with the Site, to assess the success of marketing campaigns, and to generally improve our products and services.

  • Customer Service: We use information you provide to efficiently respond to your customer service requests and support needs.

  • Site Operation: We may need your information to run and operate our Site correctly and safely.

C. Processing with Your Consent (Lawful Basis: Consent)

We process your data based on your specific consent for the following activities:

  • Electronic Newsletters and Marketing: To send you periodic emails or information about products or services when you have actively opted-in to our mailing list.

  • Non-Essential Analytics: For certain types of non-essential cookies and tracking (obtained via a separate cookie banner, where required).

D. Processing for Legal Compliance (Lawful Basis: Legal Obligation)

We will process your Personal Information when we are legally required to do so:

  • To comply with applicable laws, regulations, and tax requirements (e.g., maintaining sales records for a minimum of seven years).

  • To respond to a subpoena, search warrant, or other lawful requests for information we receive.
     

3. SHARING YOUR PERSONAL INFORMATION
 

We share your Personal Information with third parties to help us use your Personal Information, as described above:
 

  • Wix.com: Our company is hosted on the Wix.com platform. Your data is stored through Wix.com’s data storage, databases, and general Wix.com applications on secure servers. All direct payment gateways adhere to the standards set by PCI-DSS. You can read more about how Wix uses your Personal Information here: https://www.wix.com/about/privacy

  • Google Analytics: We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

  • Legal Compliance: We may also share your Personal Information to comply with applicable laws and regulations, or to protect our rights (e.g., in response to a subpoena, search warrant, or lawful request).
     

Electronic Newsletters
 

If you opt-in to our mailing list, we may use third-party service providers (e.g., email marketing platforms) to administer activities on our behalf, such as sending out newsletters or surveys. We share your information with these third parties only for those limited purposes and with your permission.
 

Public Forums and User Content
 

Our Services offer publicly accessible blogs, communities, and support forums. Any Personal Information or User Content you provide in these areas may be read, collected, and used by others. We advise against posting any Personal Information you don’t wish to publicize.
 

4. CONFIDENTIALITY OF PERSONAL TUITION SESSIONS
 

The Lucid Guide strictly adheres to the following guidelines to maintain your privacy and confidentiality during personal tuition sessions:
 

  • No Recordings: We do not record any personal tuition sessions, either in audio or video format.

  • No Notes: Our tutors do not take notes or store any information related to the content discussed during personal tuition sessions. All information is retained solely in the memory of the tutor.

  • Email and Communication Privacy: Correspondence will be permanently deleted either as soon as it is actioned or within 30 days, whichever comes first.
     

5. YOUR UK GDPR DATA PROTECTION RIGHTS
 

If you are a resident of the UK or the European Economic Area (EEA), you have the following rights in relation to the Personal Information we hold about you. To exercise any of these rights, please contact us at privacypolicy@thelucidguide.com.
 

  • The Right to be Informed: To be informed about how your data is processed (this Policy serves this purpose).

  • The Right of Access (SAR): To request a copy of the Personal Information we hold about you.

  • The Right to Rectification: To have inaccurate or incomplete data corrected.

  • The Right to Erasure ("Right to be Forgotten"): To ask us to delete your personal data when there is no good reason for us to continue processing it.

  • The Right to Restrict Processing: To ask us to suspend the processing of your personal data in certain scenarios.

  • The Right to Data Portability: To request that we transfer your data in a structured, commonly used electronic format to you or another controller.

  • The Right to Object: To object to the processing of your personal data where we are relying on a Legitimate Interest, or where your data is used for direct marketing.

  • Right to Lodge a Complaint: You have the right to complain to the supervisory authority in the UK, which is the Information Commissioner’s Office (ICO): https://ico.org.uk/
     

6. DATA RETENTION AND INTERNATIONAL TRANSFERS
 

Data Retention
 

  • Order Information: We will maintain your Order Information for our records for a minimum of seven years to meet our legal obligations for accounting and tax purposes.
     

  • Inquiry Data: Information submitted via contact forms or emails will be deleted once your query is resolved or after a maximum of 12 months, unless it leads to a contract of sale.
     

International Data Transfers
 

We are a UK-based business, but your information is transferred outside of the UK/EEA (including to Canada and the United States) as necessary for our operations.
 

We ensure your Personal Data is protected by relying on the following safeguards:
 

  • Canada: We transfer data to Canada under the UK's Adequacy Regulations, which recognize Canada's data protection laws as providing an equivalent level of protection.

  • United States: Transfers to the US are protected by relying on approved mechanisms such as the UK International Data Transfer Agreement (IDTA) or Standard Contractual Clauses (SCCs), or where the recipient is certified under the EU-US Data Privacy Framework.
     

7. CHANGES AND CONTACT
 

Do Not Track
 

We do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
 

Changes to this Policy
 

We may update this privacy policy from time to time in order to reflect changes to our practices or for operational, legal, or regulatory reasons.
 

Contact Us
 

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at privacypolicy@thelucidguide.com or by mail using the details provided below:
 

The Lucid Guide, Office 80336, PO Box 6945, London, BFP, W1A 6US, United Kingdom

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